Dodo Loveables

Process

To support the launch of The Dodo's first plush toy collection for kids, I collaborated closely with the business team to ensure alignment on product details, content scope, and specific requirements. During our initial meeting, I identified the need for image assets to enhance the blog posts and requested these upfront to streamline the production process.

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Keyword Research and Content Development
I conducted in-depth keyword research, focusing on low-competition, high-search-volume terms with strong lower-funnel user intent to maximize conversion potential. A competitive analysis revealed "animal toys for kids" as the best opportunity, and I developed a detailed content outline optimized to rank for this target keyword.

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Content Series Creation and Cross-Channel Distribution
Building on the research, I conceptualized a content series to support the product launch and engaged with channel leads to craft a multi-channel distribution strategy. While one article was SEO-driven, the other was promotional and targeted for social media and email newsletters.

Together, we decided to:

• Publish the SEO-focused article to drive organic traffic.

• Distribute the promotional article via social media channels and feature it in The Dodo’s weekly newsletter.

Team Collaboration and Execution
I coordinated with a direct report to share insights from the business team, explain the strategy for the content series, and assign deadlines. Using our content management platform, I created assignment cards and delegated article creation tasks.

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Performance Monitoring and Reporting
After publishing and distributing the articles, I monitored their performance through Google Analytics and SEMrush. I compiled key metrics and shared the results with the business team to demonstrate the campaign's impact.

Published Articles

• SEO Article: Animal Toys for Kids

• Promotional Article: Dodo Loveables Toy Collection